The Branding Goal
Changing Mindset of Society
Sarmayeh Bank started to a rebrand project because
of late turbulence that they experienced. This is the
second project we have a collaboration with Rob Janoff.
WHAT WE DID FOR THIS PROJECT
- Brand Awareness Measurement
- Benchmarking of The World’s Top 20 Banks
- Net Promoter Score Measurement
- Focus Groups with Managers
- Focus Groups with Loyal Costumers
- Focus Groups with Costumers
- Market Analysis
- Brand Audience
- Brand Position
- Brand Values
- Brand Promis
- Brand Personality
